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New Radio Research Announced

Radio is still the leading influencer. Chris Green, CEO of the British Academy of Composers & Songwriters has warmly welcomed the release of the RadioCentre report confirming that, despite the abundance in choice of media currently available to consumers, radio continues to be the primary resource for inspiring music purchase, particularly for younger  people (15-24 year olds).  

Commenting on the report, he said ”This certainly confirms all our best instincts.  In the digital age, radio continues to have a key role to play in promoting emerging talent. RadioCentre  represents the commercial radio sector where more thinly spread advertising revenue and the establishment of more and more broadcast platforms have produced a highly competitive environment in which it has proved difficult for broadcasters to be adventurous in, or to take risks with their programming as witnessed by the recent rise and fall of ‘TheJazz’.  For those of us with an interest in promoting and showcasing new talent, this is a matter of genuine concern.  While it is clearly in a privileged position because of its substantial public subsidy via the licence fee, the BBC continues to provide a much wider range of music programming.   BBC Radio 2, as the self-declared ‘home of the unsigned songwriter’ is committed to ensuring that 20% of daily output will be from new artists and 40% will be UK music. BBC Radio 1 and 6 Extra have similarly impressive targets.”  

“In this rapidly changing music environment with the growing importance of online commercial sales, local radio playlisting of new material is of vital importance.  The true strength of local and national commercial and public service radio must be judged by its capacity to signpost listeners to the exceptional range of high quality new music which is being written and performed in the UK today.”